Publications

2021 (Coming soon)

Empowering Women Entrepreneurs through AI, in India.

AI Jiménez-Zarco, C Moreno-Gavara

2019

Sustainable Fashion: Empowering African Women Entrepreneurs in the Fashion Industry

C Moreno-Gavara, AI Jiménez-Zarco

Springer

2019

Sustainability in Global Value-Chain Management: The Source of Competitive Advantage in the Fashion Sector

Carme Moreno, Ana Jiménez-Zarco, JC Njomkap

Ed. Springer

2019

Challenges and Opportunities for Women Entrepreneurs

C Moreno-Gavara, Al Jiménez-Zarco

Fashion and Textiles: Breakthroughs in Research and Practice, 121-157

2018

Strategies for Luxury Fashion Brands’ Targeting the Young Audience: How to Link Celebrity Endorsements and Brand Extensions With Social Media

C Moreno-Gavara, A Jiménez-Zarco

Fashion and Textiles: Breakthroughs in Research and Practice, 121-157

2016

Online Distribution Channels for Global Luxury Brands: A Comparative between USA and China

C Moreno-Gavara, AI Jiménez-Zarco

Encyclopedia of E-Commerce Development, Implementation, and Management, 966-980

2016

Fair Trade and Innovation in the Shopping Channel: NGOs’ Private Label Strategies as a Retailer of Fair Trade Products

Carme Moreno, Ana Jiménez-Zarco

Ed. IG Global

2015

The power of women business angels: Breaking the double glass ceiling that limits women’s entrepreneurial dreams

CM Gavara, AIJ Zarco

Women’s voices in management, 236-253